Company Profile

Boucheron Wines was established by the owner, Fredy Pummer, in 1996 with the intention of providing his clients with high quality boutique wines that were not readily available in chain-liquor or traditional retail outlets. Today the company has grown to become the trusted source of high quality boutique wines for thousands of South African wine lovers.

Over the years Boucheron Wines has created and maintained long term relationships with boutique wine producers to ensure that wine vintages, year on year, will reflect Boucheron Wines’ dedication to outstanding quality and value for their clients. It is these relationships that have allowed Fredy and his team of personal wine consultants to earn the trust of thousands of their clients and exclusivity with the brands they proudly carry.

Boucheron Wines is about sharing the passion and attention to detail that each of the boutique wine producers invests into each vintage of their precious wine and the culinary and social culture that surrounds this way of life. It is about their clients’ satisfaction, nothing less!

Boucheron Wines aims to be the most trusted and established wine merchant, specializing in exclusive boutique wines, in South Africa by 2016.

“It is our mission to provide our clients with the highest quality wines possible, that are not only fair in price but that offer our clients more value with each glass enjoyed. We intend achieving our mission with the greatest level of service possible. ”


  • Transparency
  • Authenticity
  • Integrity
  • Value driven
  • Consumer focused
  • Service driven